Pat Morrissey

Copywriter/Creative Director/Strategist

MY WORK

Patient website

Patients with kidney disease have a lot to think about when their condition progresses to the point where a transplant may be their best option. Providing facts and support so they can make an informed decision is an important part of the process.

Multi-media patient campaign

As the world's largest manufacturer of breast implants, Allergan was concerned about the trend of patients selecting cheaper (and inferior) breast implants. They wanted to educate patients about the value of quality in aesthetic procedures. This campaign was executed via microsite, direct mail, brochures in offices, and more.

HCP relaunch concept

Moving a drug from "salvage" category to much earlier on the treatment continuum is a challenge. A medication "relaunch" necessitated new connecting to reflect this shift.

HCP launch concept

In the world of antidepressants, the unfortunate personal side effects are well known. A new medication with fewer sexual side effects could be just what the doctor ordered.

Unbranded campaign

What do you do when your drug gets a new indication–and no one knows what it is? ProAir, a well-known medication for asthma, needed to educate the public about exercise-induced bronchospasm (EIB), so unbranded ads, a website, brochures and other materials were developed.

Patient website

Patients with kidney disease have a lot to think about when their condition progresses to the point where a transplant may be their best option. Providing facts and support so they can make an informed decision is an important part of the process.

Multi-media patient campaign

As the world's largest manufacturer of breast implants, Allergan was concerned about the trend of patients selecting cheaper (and inferior) breast implants. They wanted to educate patients about the value of quality in aesthetic procedures. This campaign was executed via microsite, direct mail, brochures in offices, and more.

HCP relaunch concept

Moving a drug from "salvage" category to much earlier on the treatment continuum is a challenge. A medication "relaunch" necessitated new connecting to reflect this shift.

HCP launch concept

In the world of antidepressants, the unfortunate personal side effects are well known. A new medication with fewer sexual side effects could be just what the doctor ordered.

Unbranded campaign

What do you do when your drug gets a new indication–and no one knows what it is? ProAir, a well-known medication for asthma, needed to educate the public about exercise-induced bronchospasm (EIB), so unbranded ads, a website, brochures and other materials were developed.

Just a sampling

Consumer ad

Retail ad

Web community

Promotional campaign

Brochure

Consumer ad

Retail ad

Web community

Promotional campaign

Brochure

I'm happy to provide PDFs of my work.

Since I've worked in many industries and in a variety of media, this is just a small representation of what I've done. If you don't see your industry, email me. I just may have what you're looking for.

It's more than just pharma.

Take a look at some of my consumer work. It's conversational, engaging, and fun.

Just a sample of my work. To see more or discuss possible work >>

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work

Brochure